Will Roya was once a magician working the stages of Las Vegas like many of the great illusionists he looked up to. But a shrewd understanding of market trends led him to leave the stage and pursue a business selling playing cards full time, and thus PlayingCardDecks.com was born.

Over the past two years, the company has grown steadily and has now forayed into the budding world of crate-sales, a shopping trend across nearly every industry.

Monthly subscription boxes, or crates, have exploded across the world over the last five years. For those who have never encountered one, the model is a monthly subscription to a service that provides the customer a mystery crate filled with gear.

Usually the get is that the value of the randomly selected merchandise surpasses the monthly price paid. As of 2018, there were nearly 19 million subscribers in the US alone with new options sprouting up in nearly every retail sector.


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